brand

For example, an influencer with 5,000 followers that specializes in an incredibly distinct subject could be deemed a pretty important influencer in that space. On the other hand, an influencer with five,000 followers that posts content material on a more basic topic such as “fitness” would certainly be regarded as nano or micro. Apart from massive brands, micro-influencers also function with modest and medium-sized businesses. Successful celebrity-entity partnership results in important monetary positive aspects for firms such as good stock returns (e.g., Prentice & Zhang, 2017). He’s the brand ambassador of Mercedes Benz and a keynote speaker for Apple, Nike,...